Trademark Registration in Argentina: Protect Your Brand Without Ever Leaving Your Desk
PROMARCA handles trademark registration in Argentina for clients abroad, start to finish. As Industrial Property Agents registered with INPI under Registration No. 2197, we handle your filing, watch, and defense from a single point of contact — remotely, digitally, and without unnecessary paperwork.
Trademark Registration in Argentina: How Does It Work?
Registering a trademark in Argentina means filing with the INPI (Instituto Nacional de la Propiedad Industrial), Argentina’s national trademark office, under Trademark Law No. 22,362. You don’t need to be a resident, travel to Argentina, or notarize a Power of Attorney for filings before INPI — a scanned, signed authorization is enough. Formal notarization only applies if a matter moves beyond INPI, for example to court. If INPI raises no objections and no third party opposes your application, registration is typically granted in 3 to 4 months; contested or delayed cases can run 8 to 14 months. Once granted, protection lasts 10 years and is renewable indefinitely.
Argentina Generally Follows a First-to-File Trademark System
As a general rule, priority is determined by the filing date of the trademark application. Prior use may be relevant in certain circumstances, particularly in disputes involving bad faith or superior rights, but it does not replace registration or automatically confer exclusive rights.
Until your trademark application is filed in Argentina, a competitor, local distributor or bad-faith third party may seek registration first, potentially creating avoidable legal obstacles, additional costs and commercial uncertainty. Early filing is therefore essential to securing priority and protecting your brand in the Argentine market.
Get Your Free Clearance Search →Numbers that back us up
Years in Practice
Two decades filing, defending, and renewing trademarks with INPI for clients based outside Argentina.
5-Star Google Reviews
The clients who come back to us, filing after filing, are the real track record.
A trademark-focused firm, not a generalist practice
PROMARCA is a trademark-focused firm working from Argentina for clients around the world, with more than 20 years in practice. We’re not generalists who occasionally handle a filing — protecting brands before INPI is what we do, every day, for founders, corporations, and law firms abroad that need a reliable, experienced partner on the ground.
We’re led by Gaspar Guardia, CEO and INPI Registered Industrial Property Agent No. 2197. Beyond that credential, what really backs us up is our track record: more than 300 five-star reviews on Google, and the clients who keep coming back to us, filing after filing, year after year.
Everything inside the lifecycle of your trademark
From the first search to long-term protection — one point of contact, start to finish. If it involves your trademark and INPI, consider it covered.
Free Clearance Search
A no-cost availability search and risk analysis before you commit to anything.
Filing & Prosecution
We prepare and submit your application to INPI and respond to every office action.
Oppositions
We file oppositions on your behalf, and defend your mark if someone opposes it.
Assignments & Recordals
Assignment agreements and recordal of ownership changes with INPI.
5 steps, managed end to end
We’ve optimized the workflow to ensure that distance is never a barrier.
Tell us who you are
Name or company, ID/passport or registration number, and address — nothing more.
Free clearance search
A full clearance search and risk assessment, at no cost, before we file anything.
We file with INPI
Your application is submitted and your filing date is secured immediately.
You watch it happen
Every update and document reaches you digitally and in real time.
You get your certificate
Once granted, we hand over your Certificate of Registration and our watch service runs for the full 10-year term.
Built for people who can't just walk into our office
Real People, Real Fast
Every message reaches a professional directly — no bots, no call centers, no queue.
No Power of Attorney
A simple scanned signature is all Argentine practice requires for filings before INPI. Notarization and consular legalization only apply if a case moves to court.
One Quoted Price
Watch service and renewal tracking for the full 10-year term are already included in our fee.
Payments That Work Internationally
Wire transfers to US accounts, PayPal, and credit cards — no Argentine bank account needed.
Your local correspondent in Argentina
If you’re a law firm, IP boutique, or trademark attorney abroad, PROMARCA acts as your on-the-ground correspondent in Argentina — filing, prosecuting, and defending your clients’ marks under your instructions. Your client relationship stays yours.
Talk to Us About a Correspondent AgreementProtection that goes beyond filing
Registering your mark is the start. We stay on watch for as long as it's in force, and step in the moment something threatens it.
Enforcement & Defense
Cease-and-desist letters and infringement actions whenever a third party threatens your mark.
Trademark Watch Service
Ongoing watch on new INPI filings for as long as your registration remains in force, so conflicts surface early.
Mid-Term Declaration of Use
Must be filed after the fifth anniversary and before the sixth anniversary of the registration — we prepare and file it so a missed formality never puts your rights at risk.
Ready to protect your trademark in Argentina?
Get a free clearance search and know exactly where you stand — before you spend a dollar.
Everything clients ask us before filing
What can be registered as a trademark in Argentina?
Argentine Trademark Law No. 22,362 allows registration of words, logos, slogans, monograms, packaging, and non-traditional signs such as sounds or shapes. Logo registration is included in our filing fee at no extra cost.
How much does it cost to register a trademark in Argentina?
Official INPI fees are set in UMAPI units, a reference value INPI adjusts periodically, so any fixed number published today could be outdated within months. Our professional fees scale with how many trademarks and classes you're filing. The most accurate way to know your exact cost is a free, no-obligation quote calculated on the current UMAPI value and your specific filing.
How long does the process take?
When INPI raises no objections and no third party opposes your application, registration is typically resolved in 3 to 4 months. Contested cases, or periods of administrative backlog at INPI, can extend that to 8-14 months. Your filing date is locked in the moment we submit your application.
Can I claim priority under the Paris Convention?
Yes. If you filed an application in another Paris Convention country within the previous 6 months, you may claim that date as your priority date in Argentina. A certified Spanish translation of the priority document must be submitted within 90 days of the filing date.
Do I need to live in Argentina to register a trademark?
No. Ownership doesn't require residency or citizenship. Argentine law does require a legal domicile in the country for official notifications, which we provide as part of our representation.
How long does protection last once granted?
10 years from the approval date, renewable indefinitely in additional 10-year periods as long as the mark stays in use.
Who can apply for trademark registration in Argentina?
Any individual or legal entity with a legitimate interest may apply for trademark registration in Argentina, regardless of nationality or place of residence, subject to the requirements of Argentine trademark law.
Do I need a registered trademark to sell on MercadoLibre or protect my brand online?
In most cases, yes. MercadoLibre's brand protection program, along with most marketplace and customs enforcement tools, requires a locally registered trademark before you can enroll or remove infringing listings.
What if my case takes longer than expected?
Most delays come from INPI's internal workload, not from anything wrong with your application. Your filing date holds regardless, and we respond to any office action at no additional charge.
What is the Mid-Term Declaration of Use, and do I need to file one?
Yes. Argentine law requires every trademark owner to file a sworn declaration confirming the mark is in use. It must be filed after the fifth anniversary and before the sixth anniversary of the registration. We track this deadline and file it as part of our watch service.
Do you work with foreign trademark attorneys and law firms as a local correspondent?
Yes. PROMARCA acts as Industrial Property Agent and local correspondent in Argentina for law firms and trademark attorneys abroad, filing and prosecuting your clients’ marks under your instructions while your client relationship stays yours.
Rates and timelines reflect the process as of 2026; INPI updates its fee schedule periodically.
Ready to secure your filing date?
Available 24/7, immediate response — we reply in English or Spanish. Focus: trademark search, filing, prosecution, assignments, mid-term declarations of use, watch services, and enforcement in Argentina.